BakedIn was formed from an idea by two work colleagues, Joe and Anna on a car share to work in 2013. After getting a prototype kit together with another friend, and testing on friends and colleagues, they got a start up loan and whilst working, expanded the business. Further investment in 2015 meant that Joe could quit his job and work in the business full time. An introduction from one of the shareholders to Michael Roux gave them the opportunity to have their recipes exclusively developed by him.
So on to June’s bake. I had already added the additional ingredients for this month’s box to my shopping order so they were in the fridge waiting to be used; sour cream, unsalted butter and 2 large eggs. I was all prepared on Monday but it was actually too hot to bake. In the end I found some time on Wednesday to try the new bake, cinnamon and pecan loaf.
My box contained the bagged ingredients :
Bag 1 – Pecan nuts
Bag 2 – Caster sugar
Bag 3 – Self raising flour and salt
Bag 4 – Demerara sugar and cinnamon
Bag 5 – Icing sugar
First job was to prepare a 2lb loaf tin with the baking paper provided. The loaf tin is one of my essential tins; I make a lot of cakes in this tin. Step 2 was using bag 1; you are told clearly which bag is needed. I had to chop the pecans and toast them in a small frying pan for 4-5 minutes. It did state quite clearly that I should be careful not to let them burn. Let me tell you that you really need to be careful at this stage. Not too much of a disaster though!
I love my subscription and to some, it may seem pricey:
Yes, you can buy recipe books for £10 and cheaper but you get the dry ingredients so you don’t end up buying banana chips to find you don’t like the recipe and will never use them again. I actually bought them again to make the very delicious banoffee cookies again.
Yes, you can buy cake mixes and again so much cheaper. Believe me these are different. You don’t just add eggs and water to a mix and it’s ready. There is a bit more involved which is what any baker would like.
My £7.99 a month gives me so much pleasure that I find it is a worthwhile spend. I love the excitement of not knowing what is coming through the door. My anticipation starts when I receive the e-mail that tells me the ingredients I need and I am trying to guess what I will be baking; not got it right yet! I then have to wait for the postman to deliver. I then am excited before opening, again when I open the box and then I can’t wait until I bake it. I haven’t had total successes; normally the bakes that require a little more skill are my downfall but I will try them again.
As well as the baking club subscription, Bakedin do sell cake mixes and mug mixes too. I had not been tempted before but did put an iced cinnamon bun kit in my shopping basket so will review soon! I think if I worked for BakedIn I would have been happy to go back to work!